Have no doubt that there exists definite methods that work on the psychological levels of your readers that can work well for increasing conversions. Understanding how your prospect’s mind works in terms of buying a product is important to make the sale. So with that much said, we will highlight a couple of important points for you to digest and then use in your business today.
You may have heard this one before but it is true, all buying is based on emotions and not logic. There are certain things you have to overcome in the sales process, and then you have to address the person’s emotions in a very real way. If you’re not touching the emotional side of your prospect through marketing, then you’re automatically not focused on making sales. The rationale for using benefits is that people are selfish and only want to know how they will benefit from something. So when you’re writing your copy or creating an ad, ask yourself, "What is the emotional button here?" Your approach really depends on what you are doing because you will write a short ad differently from a sales letter. Most people these days follow the crowd when it comes to making a buying decision, which is why they are more focused towards seeing what the others are saying about product and if they are satisfied. We have seen this for a very long time, and others have known this decades prior to the internet. You should not be surprised about this fact even if you are new to IM. But it does not matter, and the only thing that does matter is how you can deal with this in your business. So, this is all leading up to the use of testimonials in your business. The most powerful form of testimonial is the video testimonial for what we hope are obvious reasons. Take a look at fax to email – straightforward advice for intelligent info.
In a very real way all businesses are at the mercy of the buying public since people make-up their own minds about buying anything. Obviously you have to find a way to establish some trust with your prospects and letting them know what they will be receiving is a good place to start. The benefits or the advantages should be crystal clear and there shouldn’t be anything lacking in that area. Making a convincing argument or presentation is the challenge for the copywriter or you if you do it. The moment you come across like you are trying too hard, you will lose most of your readers. All any of us can do is present our case in our marketing and advertising and get in front of our audience.
Continue to discover more about using psychology in your marketing and sales because that is what will get results for you.